Projects I've
built & shipped

A print-on-demand apparel brand — hoodies, crewnecks, tees, and mugs — organized into distinct product lines: Heritage/Viking-themed pieces, Motorsport designs (German Racing), a German Lifestyle collection, a State Pride series (Arkansas, Alaska, Arizona and more), and an emerging African Heritage line. Sold worldwide through radybusiness.com, targeting niche cultural and identity-based communities rather than broad fashion audiences.

A real product catalog with real demand, but nobody managing it professionally — orders were handled entirely by hand over WhatsApp, and the brand's online presence wasn't built to be found or trusted.

Social media was being run from a personal Facebook profile, not a business Page — no analytics access, no CTA button, no professional setup at all. There was no tracking of any kind before this. The site itself had unresolved issues underneath the marketing work: a duplicate product-variant display bug, zero Google search visibility for the brand name, inconsistent footer/copyright info, and no indexed About or Contact content. Content was being posted with no real strategy — no content pillars, no structure by product line.

Migrated the brand to a proper Facebook Business Page and connected Meta Business Suite, then Supermetrics, then Metricool for real analytics. Fixed the variant display bug and the site's SEO/indexing gaps, and rebuilt the content strategy around the actual product lines instead of ad-hoc posts. Then layered a WhatsApp AI ordering bot on top, so customers could browse what's available and place an order without a human replying to every message.